Why Building a PLR Business Makes Sense
In my last blog post, I mentioned that one of the ways that I hope to make money online is by building a PLR business. This post will look at the following:
What is a PLR Business
- The Advantages of Starting a PLR Business
- How To Make Money With a PLR Business
- Is a PLR Business Right for You
- Where I Am Right Now
What is a PLR Business
A PLR business is basically where you offer a collection articles for sale. These articles can be on a variety of topics and subjects and can be used for a wide range of things, including blog posts, ebook content, auto responder mail outs and whatever else requires written content.
PLR stands for Private Label Rights. This is the term used to define the rights that come with purchasing PLR articles. The type of rights that are sold with the articles can be different depending on who you buy from but the general rights are as follows.
In general PLR articles can be:
- Published with your name on it
- Edited as you wish
- Used for autoresponders, blogs, newsletters or website posts
- Used for free or paid ebooks or reports
PLR articles can not be:
- Sold to others with PLR rights
- Published with the PLR writer’s name on it
The Advantages of Starting a PLR Business
The main advantage of starting up your own PLR business is that you can produce content once and you can sell these articles many times over. This is fantastic because you basically do the work once and then you are able to earn a passive income.
You can decide to create a website and offer articles on one particular subject area, like fitness. Or you can write about a whole range of topics under different categories.
How To Make Money With a PLR Business
There are two ways to make money with a PLR business. You can sell your own articles and / or you can sell other people’s articles.
Option One – Sell Your Own Articles
The simple answer to this is that you sell your articles and you make money. The hard part is getting your articles in front of the eager buying public. Once you have achieved this, you just need to ensure that you are producing content that people need and that they are looking for.
The ideal way to ensure that people know about your product is to create a list of potential buyers. This can be done by adding a subscribe box on your website and by advertising in different places, for example the Warrior Forum. This is a place where several PLR providers create special offers.
If you are looking to build a list, you may want to provide a free offer, which people have to sign up for in order to download. The aim of this is to show what you have to offer and hopefully people will be impressed and will start to buy from your product offering.
Option Two – Sell Other People’s Articles
Another great way to make money from PLR articles is to sign up as an affiliate for other PLR providers. You can then earn money for every sale that you send their way. Most providers will pay around 50% in commission so this can be a lovely way to earn a little extra.
As an affiliate you can decide to write a blog post for your website, adding the appropriate link back to the PLR provider’s website or offer, using your affiliate link. Alternatively you can send out the information via email to your list.
Is a PLR Business Right for You
If you already work as a ghostwriter, then you already have the skills needed to produce PLR articles. The only difference is that instead of writing specific articles for one particualr client, you will be creating selections of articles to sell to a variety of customers.
If you are unsure how to go about starting your own business, there are lots of really good courses available that that can help you to set up a PLR business with step by step guidance.
Where I Am Right Now
I created my own PLR business. It is called The PLR Boutique and I offer article packs on a range of topics.
I started my business by purchasing Tiffany Dow’s course called PLR ATM. ( I will link to my review f this product in once I have it published.) This provided all the guidance I needed, with step by step PDFs and videos too.
I got my site up and running and even ran a few WSOs (Warrior Forum Special Offers), building a list using a free PLR pack as a sign up incentive.
Unfortunately, as a serial procrastinator, I got stuck and stopped working on the site. But now it is 2013 and it is time for a reboot. One of the reasons that I got stuck was because I found it difficult to complete an article pack about topics that didn’t interest me. I would start the research but I lacked the motivation to absorb the info and write about the subject.
Fortunately I found a solution – outsourcing. I now spend time editing the articles I receive and offering them for sale.
So I am now working to see if I can make a success of my PLR business. If all goes well, I hope to work on setting up a PLR membership site, which I know is also a very profitable area.
I still see myself as a newbie in this arena, with lots to learn but I am looking forward to the challenge. (yikes).
FREE OFFER – My PLR Business Case Study
I am currently writing a case study about my endeavours to build a PLR business. I maybe successful but I might also flop and makes lots of rookie mistakes. I hope that this will provide some interesting insight into the realities (my reality) of starting a PLR business.
If you would like to get your hands on a copy, then simply join my list and you will recieve my musings in due course. 
Have Your Say: Do you have a PLR business? What are your highs and lows? Are you interested in starting a PLR business? Share your thoughts in the comment section below.
Well you know I’m a proponent of it!
Tiffany Dow recently posted..Tiff’s Rules for Better Email Communication
Absolutely!! You are the Queen of Quality PLR Providers
Great offer. I’m excited to see how you do. I plan to open a PLR store this year. I just need to get my head wrapped around exactly what I want to provide. I have some ideas in the works but need to do a little bit of market research before I put more effort into it. The PLR ATM product will be my guide as well. Looking forward to your case study!
Malia recently posted..How to Provide Value that Builds Customer Loyalty
Thanks Malia,
One of the hardest things is just getting started but once you have and you make that first sale, you are gonna be fired up to continue.
Wish I had continued when I had first started, who knows how successful I could have been. Oh well, 2013 is my reboot – recharge time. lol
Good luck with your PLR store
I also found it hard to write about everything, and outsourcing has helped me a lot. I wish I did it sooner!
Ruth P recently posted..Boost Your Blogging Power With An Editorial Calendar
I hope that outsourcing will help me on this journey. I see your own success as a great example and a fantastic motivator.
Great post Victoria! I too have my website setup with a few articles that I can post, but have yet to get it going. I’m so hung up on my writing, but I’m working to get over it. I intend to start my PLR store this year and used Tiffany’s PLR ATM course to get me started. It’s an awesome resource.
It’s nice knowing that someone else is on the same journey that you are. I look forward to your progress. Lots of helpful information you’ve given.
Cynthia Dixonc recently posted..You can’t follow in someone else’s Internet Marketing footsteps
Thank you Cynthia.
It seems that we are all good and understanding courses and doing the work. It is just the follow up stuff where we all get stuck.
I hope to try and get unstuck and see where PLR will take me this year.
I look forward to hearing when you get back on track with your own PLR store
Getting my PLR store was on the cards for February – well, that didn’t happen! Not sure it is going to happen in the next month either, what with Tiff’s latest challenge …..
Outsourcing is the way to go for me as it is challenging enough doing these daily posts let alone completing article packs …….
Interested to hear of your journey – and happy to follow along with you
Tamsin recently posted..Falling By The Wayside ….
Tasmin – We certainly have a lot on our plates with this 30 day blogging challenge the other stuff we do online.
The great thing about a PLR business is that you can start it whenever you like and you can work on it at your own pace.
Look forward to hearing about it once you are ready to proceed.
My PLR store got moved to the back burner early last year as I flitted from here to there figuring out what my focus should be. I’m moving a little bit differently at the moment but my store is always in the forefront of my ideas. Currently it’s the technical setup time that keeps me from even doing it as a side thing.
In the meantime, I have tons of great PLR on my hard drive that I’ll finally be putting to use on this challenge! And I’ll definitely be watching your case study. I think it’s a great idea!
Debi J recently posted..Why Getting Personal is Important
Debi – I had tons of problems with technical issues with my site. It is so annoying because you have to first figure out what the problem is then how to fix it. And that all takes time.
Glad to hear that you are getting to use content that you have purchased. No good getting dusty on your hard drive eh? lol
I seemed to have left my PLR business go by the wayside. I’m having way too much fun creating tutorials from the blog!
I was thinking, maybe I should rewrite some of my video tutorials and offer them as PLR. What do you think of that idea?
Bonnie Gean recently posted..How to Create a Podcast Show, Part 2
Missed this comment – I think you should definitely consider making some of your tutorials PLR products.
Service providers could point their customers in the right direction instead of just using random videos swiped from Youtube which have other people’s branding.
may i ask where do you prefer to outsource your writing? I’ve been writing for textbroker and iwrtiter but would love to see where you send your business. thanks!
I am still trying out different options. I have used Ranking Articles, Freelancer and a couple of people in the Writer for Hire section of the Warrior Forum.
I haven’t tried textbroker or iwriter yet but am getting round to the different service providers.