What is Your Elevator Pitch? – The Important Art of Explaining What You Do Clearly and Concisely

Do You Have an Elevator Pitch for Your BusinessI love learning new things and last week, I learned that I needed to perfect the art of delivering the perfect Elevator Pitch fo my business.

Before we get to that, I wanted to make sure that I did a video for today, so here it is.

Today’s Video
In today’s video I talk a little about my Christmas Website Challenge. I have updated the blog post with the action that I have taken so far. Click on the link above for my progress report.

I also give a shout out to the wonderful Bonnie Gean. She has led the 30 Day Article Writing Challenge over on Facebook and this community has been great in helping to motivate me to write content everyday(almost). Thanks Bonnie.

The video quality isn’t the best. Something I really need to sort out. In the meantime, I hope that you can still enjoy the recording :)

YouTube Preview Image

Why an Elevator Pitch is Important for Your Business
I went along to my second Ladies who Latte networking meeting last week. This one was a little further away but I got to meet a group of lovely women. When it was time for us to introduce ourselves, I quickly realised that I didn’t really have a succinct way to explain what it is that I do and how I would like to help others. I realised that I needed an Elevator Pitch.

What is an Elevator Pitch?
The definition of an Elevator Pitch is

“a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition”.

(Thanks Wikipedia)

I know what I do but I haven’t really had to articulate it before so it was a real eye opener to realise how much I stumbled over my own words. Quite amusing actually.

My Elevator Pitch – A Work in Progress
Now that I have had time to think about what I do and what I can offer, this is what I have come up with so far:

“Hi , my name is Victoria Virgo and I am a freelance writer and blogger. I write articles and blog posts for website owners. I also help people who are looking to get their very first website set up so that they have a great online presence where they can connect with their current, future and potential clients and build up a wonderful community.”

Now as I said, this is still a work in progress. I am still trying to work out exactly what type of service I would like to provide.

As well as perfecting my elevator pitch, I also need to ensure that I have the right type of supporting material to help promote the services that I offer. This includes:

  • Examples of work
  • Testimonials
  • Contact information

At the moment, my stuff is all over the place, so I have to get organised. This is something I will get done this week.

Avoiding The Hard Sell with Your Elevator Pitch
Another lesson that I am learning is how important it is that you avoid the “hard sell” when talking to others about what you have to offer.

This can be very off putting under any circumstances but particularly when you have just met someone and 10 seconds later, you are trying to push your product offering into their faces and trying to get them to sign up for something or hand over their credit card details. This can make for a very uncomfortable and awkward situation.

In Closing
So I am continuing to learn about the art of offline schmoozing and I look forward to sharing with you how my skills are progressing. I hope that the lessons that I am learning will help you to think about how you describe your own product offering and services.

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Have Your Say: Do you have an Elevator Pitch for the services you provide? Do you see the value in having one? Share your thoughts in the comments section below.

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